Breast implants, augmentation and reduction are all incredibly popular. Reduction surgery, in particular, is on the rise as women seek to reduce busts which cause pain, discomfort and embarrassment. A new cream from bra entrepreneur Michelle Mone claims to help women reduce their busts and is also targeted at men who want to reduce their man boobs or “moobs”.
Chest sizes are growing, for both men and women, with women’s breast size rapidly increasing, In the fifties the average cup size was a B, but now it’s risen to a C. The reasons for this are complex and unclear but may be are linked to the obesity epidemic and also to chemical pollutants in the environment.
In the past three years, the number of D-cups and above sold has doubled, accounting for a quarter of all bra sales. The new cream claims to offer the first ‘breast reduction in a bottle’. Called Boobs Minus, it costs around $60.
Last year 5,291 breast reductions were performed in the UK alone – an increase of 6.2 per cent on 2010. While many women are seeking to increase their bust size with implants, many others want a smaller bust.
The promoter herself says ‘I used it twice a day for just four weeks and I’m amazed to say I’ve dropped half a cup size already!
‘I’ve spoken to many women in my career about their boobs and many have said they want to tone and firm them without going under the knife…A breast reduction is a major operation and I believe this [cream] is a great alternative.’
The cream works by stimulating the release of skin euphoria molecules and endorphins which firm the bust area. It also contains botantical alpha-2 blockers, which assist the breakdown of fats and other lipids. The cream’s claims have not yet been backed by clinical trials.
Men who are worried about their moobs, are also encouraged to use the product.